Braunvieh_World_Winter_2022

DigitalBeef for Braunvieh Breeders DigitalBeef Is Proud to Be the New Registry Software Provider for the Braunvieh Association of America.

manage your data by easily inputting it straight into the system. The member/producer has the ability to submit registrations, enter performance data, submit transfers, order DNA and check the status of those orders, pay invoices and more. You also gain access to your herd inventory, account details, invoice history, along with a number of other beneficial real-time reports. Do You Need Help Learning How to Use DigitalBeef? There are a few different options if you meet some challenges along the way learning the DigitalBeef system. Continued on page 18

By Jaye Massey, DigitalBeef Director of Operations

What Is DigitalBeef? In 2013, Joseph Massey, Ph.D., a former beef breed as- sociation executive, realized that beef cattle associations, along with other associations, needed a registration pro- gram to address new, evolving needs like tracking geneti- cally enhanced expected progeny differences (GE-EPDs), genetic defects and real-time transactions tracking. He re- cruited Jim Bulger, our current lead developer with whom he had worked in the past, and they formed DigitalBeef.

Over the years, DigitalBeef has built an extensive customer base that includes more than 20 associations in the beef cattle, equine and ovine industries. Our goal at DigitalBeef is to provide the tools to help associations and their members collect data seamlessly, and quickly receive meaningful results and actionable insights. DigitalBeef is more than just a system to register your cattle – it is a complete cattle management system. We’ve designed our products so that you, the producer, can better

www.braunvieh.org

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