Prime_Time_Fall_2019

AKAUSHI BEEF

Beef Matters

Amy Tipp | Director of Customer Service, HeartBrand ® Beef Inc. | amy@akaushi.com

“You always overestimate what you can get done in one year and underestimate what you can get done in 10.” – Bill Gates

A Akaushi … What’s that? Twenty-five years ago, who knew? Who knew that this single breed of ani- mals would develop into an industry-altering phenom- enon? Who knew Akaushi would change the way

The Beeman family began growing their nucleus of cattle, and educating consumers and cattle ranchers about Akaushi. One of the best ways to promote Akaushi cattle and Akaushi beef is simple – taste it! When HeartBrand Beef began harvesting cattle in 2007, they were tack- ling about 10 head per week to sell. It took a lit- tle time for consumers to experience the differ- ence of Akaushi beef. Then they began asking for it by name. HeartBrand Beef was harvesting 60 head in 2012 and, by 2017, they were harvest- ing 150 head per week. Today, HeartBrand Beef is harvesting around 240 head each week. HeartBrand Beef has built their branded beef program from the ground up. Consumers are asking for Certified Akaushi Beef. All Akaushi beef programs are picking up momentum and growing thanks to this genetically superior breed.

health fanatics look at beef? Who knew one simple taste of this heart-healthy beef could keep you hooked for life? The group of Texas businessmen who in- troduced this breed to the United States knew these cattle were unique. They knew the Akaushi breed had something to offer. What they did not know is how to grow this amazing breed. In 2006, the Beeman family seized the opportunity to take this breed above and be- yond expectations.

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E Cross Cattle Producing healthy cattle that provide the best quality beef.

Proud of our heritage For more than 150 years, five generations of our family have been raising quality calves on the Texas Gulf Coast.

A akaushi m e m b e r the americ n akaushi association ®

E Cross Cattle Co., Inc. Herff Cornelius 2425 CR 222 • Bay City, Texas 77414 Phone: (979) 429-4599

Using Akaushi genetics to ensure our goal of raising the very best cattle.

Akaushi Prime Time • Fall 2019

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