Prime Time Summer 2018

AKAUSHI BEEF Beef Matters T he trend for a fit and healthy lifestyle has in- in the Dal- las market.

Brooke Young | Marketing and Customer Relations, HeartBrand ® Beef Inc. | brooke@akaushi.com

Kroger is currently ordering

creased dramatically in recent years. Consum- ers are searching for a healthy, appetizing product to add to their weekly menus. That’s exactly where Heart-

HeartBrand products for their meat counter,

including ri- beyes, strip- loins, tenderloins, top sirloins and ground beef. The HeartBrand team and Kroger are working together to educate buyers about our Akaushi beef and HeartBrand’s history. We also set up product sampling for shop- pers before they purchase. We have re- ceived excellent feedback from the custom- ers. It is truly inspiring to see a person take the sample and continue walking, before quickly turning around to come purchase this great-tasting beef. We look forward to expanding our relationship with Kroger. Dallas, we are coming your way. In addition to Kroger, working with One World Beef has opened the door to new frontiers for HeartBrand’s Akaushi beef. Located in California, this processor is able to utilize the entire carcass, allowing us to seek new markets. This June, we were able to send our first sets of beef to China. They ordered our HeartBrand reserve product and our HeartBrand product lines. The group that we are working with is very interested in our top-grading scale and believes the product will excel in their mar- kets. We hope that Certified Akaushi Beef continues to expand in the Chinese market. The HeartBrand Beef brand is growing and expanding to new frontiers with Certi- fied Akaushi Beef. With new relationships, both domestically and internationally, we can only imagine what the future of Heart- Brand Beef and the Akaushi breed will hold. PT

Brand® Beef steps up to the plate. Not only is our beef an all-natural, no-hormones- added product, but it also contains a higher concentration of monounsaturated fat relative to saturated fat. It is also a natural source of oleic acid, which is a compound found in olive oil that the U.S. Department of Agriculture says is good for your heart. Every mouthwatering bite of tender Heart- Brand Beef offers a healthy red meat op- tion. That irresistible buttery beef flavor that also offers health benefits is a true grand slam.

I know what you’re thinking: where can I get this delicious beef? HeartBrand is ea- ger to announce that, in April, we began our new relationship with Kroger. This is the start of a growing project. HeartBrand Beef is available at the Kroger location at Buffalo Speedway and Highway 59 in Kingwood, Texas, and soon to be available

Akaushi Prime Time • Summer 2018

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