Prime-Time-Winter-2018

Around the Campfire Bubba Bain | Executive Director | bbain@akaushi.com EXECUT I VE DIRECTOR’ S MESSAGE I hope everyone had the greatest Christ- mas ever and now the be a place to locate Akaushi cattle that are for sale as well as for your own marketing needs, domestically and internationally. Speaking of marketing needs, we contin- ue to improve and enhance the pri-

beginning of what will be a very happy and prosper- ous New Year! Well, here we are. We’ve reached another milestone – our own breed publica- tion. Wow! We introduced the Akaushi Prime Time

Prime Time will also offer articles written about a variety of topics from some of the best writers in the beef and cattle industries.

vate treaty market- ing programs (old and new) for our membership. On the terminal side, be sure to continue using the Certified

online magazine during this past annual convention. This publication is designed to benefit the Akaushi breed and its mem- bers. The fall issue of Prime Time will be a printed version that will double as our An- nual Membership Directory. This issue will also be distributed each year at the Ameri- can Akaushi Association (AAA) Annual Convention. While I’m on the subject, we would like to thank everyone who participated in our first membership directory. It’s been a great success. If any of you would like more directories to distribute (feed stores, vet clinics, banks, real estate offices, ac- countant offices, doctor’s offices, etc.), please let us know and we will gladly send you more. Don’t be left out of next year’s directory. Start thinking about what you’d like your ad to say. Prime Time will allow the association to communicate more efficiently than ever be- fore about whole-herd reporting deadlines, DNA updates (SNP testing and its benefits), upgrades to existing programs (A4 Advan- tage™ Program), information on new pro- grams (GridMax™ hybrid composite), as- sociation tutorial videos, expected progeny difference updates and more. Prime Time will also offer articles written about a variety of topics from some of the best writers in the beef and cattle industries. We would like our members to utilize this publication to promote your Akaushi cattle and ranching operations. Prime Time will

Akaushi Beef (HeartBrand ® Beef) program. This program should always be your initial buyer bid. It will be up to you to pursue ad- ditional bids. We are continuing to encourage our membership to become involved in their regional Akaushi marketing co-ops. These co-ops are useful for selling terminal cattle and marketing replacement animals, both fullblood and percentage Akaushi. Agri- Clear, the online marketing platform, is still available for those who would like to con- tinue with that format. We are also setting up a fee-based program on DigitalBeef that will allow our members to list their cattle for sale, both terminal and replacements. This tool will be known as the Akaushi Sale CattleLog. In addition to the calendar of events on our website, we will have a calendar of events in the magazine so you can keep up with where the association will be promot- ing Akaushi. This will allow members to come to events and participate in the pro- motion of the Akaushi breed, as well as their own ranching operations. In October, we completed our sixth an- nual, very successful American Akaushi Association Annual Convention. The at- tendees were greeted with a great slate of speakers and programs. The 2017 Securing the Legacy Award went to Broken Winds Continued page 10

Akaushi Prime Time • Winter 2018

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