Prime_Time_winter_2019

AKAUSHI BEEF

Beef Matters A s we say goodbye to 2018, we can’t help but be ec- static for the New Year to

Brooke Young | Marketing and Customer Relations, HeartBrand ® Beef Inc. | brooke@akaushi.com

This past summer, we shipped our first container of beef to China. The customer purchased the product as full set, which includes HeartBrand and HB Reserve prod- ucts. They were very impressed

come and all of the great things the beef indus- try will accom- plish. By far, this past year has been

with the HeartBrand Reserve-grad- ed items and believe this category is the answer to expanding Certi- fied Akaushi Beef to China. We

look forward to crossing new borders in 2019. Our main focus this year is more cattle and more beef. Consumers are request- ing more of this mouth-watering beef each and every day. HeartBrand’s plan of attack consists of spreading the word about the Akaushi breed and educating consumers about the added health benefits of Akaushi beef. Since producers have the option to utilize our cattle buyback program, we be- lieve HeartBrand will be on track to supply hungry beef eaters. We could not have gone through this prosperous year without the continuous support of our customers and harvesting facilities. HeartBrand Beef is excited to see what the New Year has to offer our team. With new doors opening for the cattle and beef industry, we strongly believe that Akaushi is about to take off to a new level. Do you have your seat? PT They want to know why you started rais- ing Akaushi and the benefits you’ve expe- rienced as a result. Whether you raise five head or 200 head, your story matters. Who can you talk to about adding Akaushi genetics to their herds? Do you know someone who enjoys a good steak but hasn’t tasted the Akaushi difference? Family, friends, neighbors, co-workers – the list is endless. This year let’s work together to tell the Akaushi story because, together, we are Akaushi! PT

the largest for HeartBrand ® (HB) Beef. During the holiday season, we see a dra- matic increase in demand for Certified Akaushi Beef products. We are honored to work with Caviness Beef Packers as they do a phenomenal job of harvesting our cattle each week. Teaming up with Caviness has allowed us to deliver Akaushi beef all across the United States. The demand for Akaushi beef has risen greatly over the past year, and we anticipate 2019 will draw even more customers. We couldn’t have asked for a better time to find One World Beef and add them as another HeartBrand Beef harvesting facil- ity. This facility’s advanced technology al- lows us to really analyze Certified Akaushi Beef. The data that the camera grading system collects enables us to redefine con- sistency, which ensures we produce the highest quality beef.

CATTLE TALES Continued from page 6

promote the breed, and the list goes on. This year we also have exciting plans to enhance our promotion efforts, including launching a new ad campaign and boost- ing our social media presence. We’re ex- cited to continue telling the Akaushi story! I enjoy visiting with breeders about the advantages of adding Akaushi to their herd, but at the end of the day, they want to hear from you, an Akaushi breeder.

Akaushi Prime Time • Winter 2019

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