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Akaushi cattle than those collecting the data on them. The message is clear. If you want to be at the forefront of the industry: 1. Continue to develop ways to encourage and incentivize the collection of pheno- typic data. 2. Invest in internal processes that allow for the uptake of new technologies and offerings. 3. Look ahead to create your own product (for your membership and their cus- tomers) and promote your own brand. Editor’s Note: This article was originally published on Ag FRONT’s blog, www.ag- front.com. PT gives his mother a hug, you’ll realize your account just may take you a little farther down the road than you ever thought it would. I think you actually can keep some spare parts. And, I think they just may be worth more than the original horse. PT

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predictions on what you will genotype in the next 18-24 months. When you go to a meeting with large numbers and the will to go somewhere else, you can negotiate. If you are a seedstock producer, you can look at your numbers and let your breed association know what you are planning to genotype. Have you genotyped all of your bulls? Have you genotyped all of your cows? Are you planning to genotype your entire calf crop? If you are in that position, make sure to leverage it. No one knows more about

1/2 page horizontal, 4C Prime Time Brown Land & Cattle, LLC Winter 2019

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son calls you in the middle of the night to tell you you’re a grandparent, or when his equally knot-headed brother walks off the plane returning from basic training and

Producers of Red Angus and Hereford x Akaushi F1’s We have a great herd of Red Angus and Hereford

cows that we breed to Akaushi bulls to produce superb quality F1 Akaushi heifers.The Red Angus F1’s are solid red and mostly polled.The Hereford F1’s are red white-faced cattle and all have been de-horned.

These cattle are a cowman’s kind and will be productive for many years.They're moderately framed with great maternal characteristics and mothering/milking ability! They will produce tremendous “A4-eligible” ¾-blood females and feeder steers with yield and quality grades to compete with the top F1 Akaushi genetics in the breed.

Call us and stop by the ranch anytime! Brown Land & Cattle, LLC 2050 Brown Ranch Lane ∙ Beeville, TX 78102 www.brownranchgroup.com

Austin Brown III 361-597-0373 aebrown70@gmail.com

Austin Brown II 361-597-0377 firebrand1924@gmail.com

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www.akaushi.com • Winter 2019