SG-USA-April-2020
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data collection and submission resource guide Santa GertrudiS breederS international
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promotion and development, and sought BluePrint’s expertise to elevate the reputation and demand for Santa Gertrudis cattle. After many years of managing SGBI’s communication needs on an as-needed basis, SGBI hired BluePrint to provide all the asso- ciation’s media management duties on a monthly, contractual basis. In order to proactively meet SGBI’s needs and goals, BluePrint developed a media management strategic plan to advance the Santa Gertrudis breed and SGBI as an organization and as the global leader of the Santa Gertrudis breed. Since that time, BluePrint has continued to manage SGBI’s social media accounts, build a new stock photo library, execute SGBI’s advertis- ing campaign, and develop and pro- duce breed promotional items. Some of the highlights in recent years include launching a new website, creating a new advertising campaign, growing SGBI’s social media and managing Santa Gertrudis World Congress 2019. Meet the BluePrint Team What began as a sole proprietorship in 1991 has grown to a partner-owned, 15+ member team of industry profes- sionals. Each of BluePrint’s elite team members has firsthand experience with the agriculture industry as well as formal training and professional experi- ence in marketing, design and com- munication, which enable the team to successfully communicate about Santa Gertrudis. It is because of our team diversity and depth that we can provide such a wide variety of services. While none of us work for SGBI all the time, all of us contribute when needed, which keeps the cost to SGBI low and the quality of services high. Meet the key players who contribute to SGBI’s various projects. We are a true virtual office, with each of us working from our own locations throughout the United States. We have included each team member’s phone and email so you may more easily contact each of us if needed. Kathie Bedolli – Kathie is the creative force behind many of materials we produce for SGBI. She is the creative director and designer of SG-USA as well as many of the ads in the magazine. She has also produced many of the marketing pieces for SGBI, including brochures, direct mail, eblasts, trade show banners, annual reports, logos
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INTRODUCING
Igenity ® Santa Gertrudis NOW EXCLUSIVELY FROM SANTA GERTRUDIS BREEDERS INTERNATIONAL
ProfitableSelectionMadeSimple– PutMoreDollars inYourPocket Confidently selectheifers beforeyou invest in their development. Make fastergains inyourherd improvement. Marketyourherdqualitywitha competitiveedge .
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Santa GertrudiS Data Driven. Profit Proven.
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2019 SANTAGERTRUDISBREEDERS INTERNATIONAL
SGBI and USU Collaborative Heterosis Project Update ByMatthewGarcia,M.S.,MBa,Ph.D., aSSiStantProfeSSoranDBeefSPecialiSt,UtahStateUniverSity
SEMEN CATALOG
U tahStateUniversity (USU) andSantaGertrudis Breeders International (SGBI) founded a collabora- tive heterosisbreedingproject inJanuary2017.While utilizingSantaGertrudisbulls innorthernUtahmay seem likea stretch,we viewed this asamajoropportunity toaddressmanyof the issues thatUtah cattlemen are facing and inject someperfor-
feasibility and applicability of the project in the north- ern IntermountainWest.The first year utilized38 cows thatwere synchronized and artificially inseminated (AI) with semen from a very specific bull battery.The bulls were very high calving ease,moderate growth,moder- atemature size, lowermilkproduction and above average
scrotal circumference,with a heavy focus on high levels of carcass quality and composi- tion traits.A total of 16 calves were compared to 22 natural- sired calves fromAngus bulls. Any concernswith birthweight
thesecalvesaddressed theabilityof theSanta Gertrudis tohandlecoldweather.when these calveswereborn infebruary, theaveragehighwas 26°fwithanaverage lowof 10°f.therewereno SantaGertrudiscalves lost to freezingasopposed tosix frozenanguscalves.
mance,adaptability and lon- gevity intoUtahbeefherds. When theprojectwas first beingpromoted,many producers voiced concerns about their cattle getting too
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big, being culled too early and not being very compatible with theirproduction environments.Additionally, therewere concernswithutilizingSantaGertrudis genetics, due to theperceptionproducershad of the breed and the inclu- sionof Bos indicus genetics.As such, the first yearof the projectwas spent addressing these concerns andpresent- ing how utilizingSantaGertrudis genetics toproduce anF1 animal thatwas only19percentBrahman couldpotentially address some of theproduction issues theywere facing. However,we stillneeded toproduce data and hard evi- dence that thiswas a beneficialproject toUtahproducers. InApril2017, a pilot projectwas conducted to test the
were negatedwhenSantaGertrudis-sired calves aver- aged76-pound birthweights as compared to 80-pound birthweights from the natural-sired calves.However, all calvesweaned at approximately586 pounds, and entered the feedlot at 1,060pounds (SantaGertrudis) and 1,075 pounds (Angus).While therewas a difference in feedlot in-weight, itwas right in linewith the selection program inwhichwemade a concerted effort to select for amore moderatemature size.Calvesproduced from thisportion of the project are currently being finished andwill have carcass data collected at a commercial packing plant in Hyrum,Utah.
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ThePreferred AmericanBeefBreed
Thisarticle firstappeared in SantaGertrudisUSA January2020.
SGBI.USUProjectFlyer0120.indd 1
1/24/2020 2:00:45PM
WORLDCONGRESS 4-19 OCTOBER | GROWING GLOBALLY USA Santa Gertrudis 2019
and much more. Located in Colorado, she can be reached at kbedolli@ blueprintma.com or (970) 568-8219. Leslie McKibben – Leslie is the bean counter and details keeper behind everything we do for SGBI, including ad invoicing, payments, billings and keep- ing the books. If it’s got anything to do with numbers and money, Leslie is on top of it. Located in Wisconsin, she can be reached at lmckibber@blueprintma. com or (608) 573-2430. J essie Topp-Becker – Jessie is the communications manager and content specialist for all SGBI projects as well as the managing editor for SG-USA . Her excellent writing, communication and organizational skills ensure that each SGBI project is well written, on brand, relevant and insightful. She was raised in agriculture and has training and experi- ence in communications, journalism and marketing. Located in North Dakota, she can be reached at jbecker@ blueprintma.com or (701) 307-0772.
REACHING THE PEAK OF LEADERSHIP EXCELLENCE
elevate your goals COLO. JULY 28-AUG. 1, 2019 ESTES PARK
Samantha Murnin – Samantha (Sam) is the project specialist for all SGBI proj- ects such as the website development and World Congress. She also runs the SGBI advertising campaign and negotiates and executes all media buys throughout the year. Raised on a com- mercial cow-calf operation in Montana, her professional experience comes from years of working with cattle industry organizations. Located in Montana, she can be reached at smurnin@ blueprintma.com or (970) 318-6551. Megan Sajbel Field – Megan executes all SGBI social media (Facebook, Twitter and Instagram) and makes many of the updates to the SGBI website. Her background in marketing
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