The_Ledger_Summer_2020

Summer 2020 INSIDE THE LEDGER

THE LEDGER The official publication of the

American Aberdeen Association ® is published quarterly and mailed to AAA members and interested parties. MAGAZINE STAFF Publisher Blueprint Media P.O. Box 427, Timnath, CO 80547 email: info@blueprintma.com Managing Editor JESSIE TOPP-BECKER jbecker@blueprintma.com • (701) 307-0772 Editor LISA BARD • lbard@blueprintma.com (970) 498-9306 National Account Sales Manager DEAN PIKE • Dean.pike249@gmail.com (303) 810-7605 Designer/Materials Coordinator MEGAN SAJBEL FIELD msajbel@blueprintma.com • (303) 981-4668

ON THE COVER An American Aberdeen bull roams a pasture at Bar N Ranch, Dale and Candee Newman, Stillwater, Okla. Photo by Paige Wallace Arnold.

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FEATURES New Branded-Beef Program Targets High-End Consumers

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Administration LESLIE MCKIBBEN lmckibben@blueprintma.com (608) 573-2530 Copy Editor LARISA WILLRETT

Aberdeen Premium Beef ™ set to capture designer beef market.

American Aberdeen Association ® Facilitates Data Collection AAA to start incorporating data collection practices into their recommendations to members. Producer pleased with results after adding American Aberdeens to herd. Membership Directory Annual reference listing of AAA members. One Size Fits All 14 12 19 Making Calving a Great Experience

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NEXT ISSUE ADVERTISING DEADLINE ISSUE: DEADLINE: Fall 2020 Sept. 1, 2020 The Ledger is recognized by the American Aberdeen Association ® as the official breed publication for Ab erdeen cattle; however, management, editing and financial responsibilities are vested in BluePrint Media LLC. We reserve the right to edit or refuse any copy or advertising material submitted for publication. BluePrint Media LLC hereby expressly limits its liability resulting from any and all mis prints, errors and/or inaccuracies in advertisements or editorial content. The opinions and views expressed in all editorial material are those of the writer or the person interviewed and not necessarily those of American Aberdeen Association ® . POSTMASTER: Send address changes to: American Aberdeen Association, 19590 East Main Street, Suite 104, Parker, CO 80138.

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American Aberdeen offer producers flexible breeding benefits.

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May Each Month Be BEEF Month

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How producers can work to keep Americans confident in their beef purchases.

DEPARTMENTS 6 President’s Column 6 Junior Corral

48 Logistics 48 Ad Index 56 Events

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