The_Ledger_Summer_2020

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O ld cowboy branding slogan: strike while the iron is hot! The American Aberdeen breed’s strategic advantage is to lower production costs, lower labor costs and simultaneously produce more pounds of beef per acre. What better solution exists in these trying times and challenging cattle markets? Now, right now, is the time to really promote the value of American Aber deen-influence genetics to the American beef industry. Strike while the iron is hot! When calves were selling for $2 per pound, no one would listen to you when you said you could help them reduce costs. They will listen now. Speak up, tell everyone you know in the cattle business to read the media section of the American Aberdeen Association ® (AAA) website at https://americanaberdeen. com/aberdeen-info/media/ . Be sure to show them the videos too at https:// americanaberdeen.com/aberdeen-info/video-resources/ . The AAA has developed these informative videos and articles for your use and now is the time to use them. They contain information that will help pro ducers save money and, maybe, save the ranch. If producers are concerned about marketability, direct them to the Aberdeen Premium Beef™ section of the website at https://americanaberdeen.com/ events/premium-beef/. Another distinct advantage of American Aberdeen cattle that has really come to the forefront during this pandemic is marketing beef locally. The carcass and Strike While the Iron Is Hot LOGIST ICS  NE I L EFFERTZ I have a wise friend who says, “I love a mess.” There is more op portunity to advance when everyone is concerned about a disas ter.

Colorado Diamond Rose Cattle.............................. 55 Idaho Archer Valley Ranch................................ 57 Idaho Livestock......................................... 5 Mini Cows West. ..................................... 45 Iowa D&J Farm............................................... 49 Kansas Black Shadow Aberdeen Farms................ 44 Kentucky ‘Cross Creek Farms................................. 58 Louisiana Baldridge Livestock........................... 18, 44 Maine Beechwood Farm.................................... 50 Homestead Farm.................................... 51 Massachusetts C22 Purple Cows.................................... 55 New England Beef................................... 45 Michigan Michigan Cattle Company........................ 56 Minnesota Gilbert Aberdeen Angus. ......................... 17 Mississippi Heavenly Acres Ranch LLC....................... 44 Nebraska Deep Creek Seedstock........................ 7, 44 Triple S Cattle......................................... 45 New Hampshire Anthony Family Farm.............................. 54 New Mexico W Diamond Livestock........................ 16, 45 New York Lime Kiln Farm........................................ 54 North Dakota 4 Skors Ranch........................................ 44 Effertz EZ Ranch..................................... 60 Oklahoma Bar N Ranch........................................... 16 Duff Cattle Company............................... 15 JC Ranch. ................................................ 3 S Bar 5 Farms........................................ 11 Oregon Lazy G Lowlines. ..................................... 45 Y4 Ranch............................................... 45 Pennsylvania B&B American Aberdeen......................... 44 South Dakota Grass Master Cattle........................... 44, 47 Texas Diamond WR Cattle Co............................ 51 Gunnderosa Aberdeens............................. 2 Sandford Ranches................................... 59 Virgina Hickamore Hill American Aberdeen....... 9, 44 Washington Aberdeen Sires....................................... 44 Deep Creek Aberdeens........................... 44 S Four Farms.......................................... 50 Topline Aberdeen Cattle Co...................... 45 Tunk Mountain Ranch........................ 13, 45 Wisconsin High Voltage Farms................................. 45 Neenah Creek Livestock.......................... 45 Sigel Sunset Ranch................................. 45 Uphill Creek Farms.................................. 53 Vanden Heuvel Farm............................... 43 Wyoming 2J Livestock..................................... 44, 49

cut size is so right for modern, contemporary American families, and the taste, texture and tenderness of American Aberdeen beef sets itself apart, above and beyond the competition. Now is the time to develop relationships with your customers and your local beef processor. The iron is hot! Our American Aberdeen brochures are also great resources. They are well designed, and you can print them, add your name and contact information and pass out them to prospective customers or post them in your local area. Find them online at https://americanaberdeen.com/php-forms/market/ . The ag sector, like many others, is a mess right now, but that can be a good thing if you can make up your mind to take advantage of the marketing oppor tunities this pandemic has created. Now is the time to sell the breed. Strike while the iron is hot. I love a mess! TL

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