The_Ledger_winter_2019

Winter 2019 INSIDE THE LEDGER

NEXT ISSUE ADVERTISING DEADLINE ISSUE: DEADLINE: Spring 2019 Feb. 1, 2019 The Ledger is recognized by the American Aberdeen Association as the official breed publication for Ab erdeen cattle; however, management, editing and financial responsibilities are vested in BluePrint Media LLC. We reserve the right to edit or refuse any copy or advertising material submitted for publication. BluePrint Media LLC hereby expressly limits its liability resulting from any and all mis prints, errors and/or inaccuracies in advertisements or editorial content. The opinions and views expressed in all editorial material are those of the writer or the person interviewed and not necessarily those of American Aberdeen Association. POSTMASTER: Send address changes to: American Aberdeen Association, 19590 East Main Street, Suite 104, Parker, CO 80138. THE LEDGER The official publication of the American Aberdeen Association is published quarterly and mailed to AAA members and interested parties. MAGAZINE STAFF Publisher Blueprint Media P.O. Box 427, Timnath, CO 80547 email: info@blueprintma.com Managing Editor JESSIE TOPP-BECKER jbecker@blueprintma.com • (701) 307-0772 Editor LISA BARD • lbard@blueprintma.com (970) 498-9306 National Account Sales Manager DEAN PIKE • Dean.pike249@gmail.com (303) 810-7605 Designer/Materials Coordinator MEGAN SAJBEL • msajbel@blueprintma.com (303) 981-4668 Administration/Accounting LESLIE MCKIBBEN lmckibben@blueprintma.com (970) 556-9296 Copy Editor LARISA WILLRETT facebook.com/TheLedgerMagazine

ON THE COVER A young exhibitor gives his Aberdeen female a drink of water during the 2018 National Western Stock Show, Denver, Colo. Photo courtesy AgTown Technologies.

FEATURES

Meet the Rancher – Jerry Adamson Read about how Rocking J Ranch uses Aberdeen genetics on its sizeable commercial cow-calf operation. 8

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Branding the Aberdeen Breed

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Association rebrand, new marketing materials ignite interest in Aberdeen cattle. Aberdeen Has a Seat at the Restaurant Table Discover how Aberdeen cattle can leave a lasting impact on consumer eating experiences. 16

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2019 AAA Annual Meeting and NWSS Information

Find details about the annual meeting and show schedule for the National Western Stock Show, Jan. 21-26, 2019.

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DEPARTMENTS 6 President’s Column 6 Aberdeen Events 7 AAA New Members 7 AAA Registry 10 Logistics 11 Sale Report 18 Ad Index 20 Junior Corral

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