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dramatic changes in cattle performance and versatility since purchasing their first Akaushi bulls in 2011. After noticeable success early on, Herff began replacing all sires with Akaushi ge- netics until they were breeding exclusively with Akaushi bulls a little more than three years ago. The investment has been a good one, as E Cross Cattle have improved not only in carcass merit but also calving ease and profitability. “Before introducing the Akaushi genetics, we might have only graded 20 to 30 per- cent Choice,” Herf says. “Now it’s close to 40 percent Prime and 55 percent Choice with primarily Yield Grade 2s and 3s. “Being able to breed our commercial replacement heifers to the Akaushi bulls rather than a Longhorn or Corriente – and still maintain that calving ease – has been very valuable. You’re more than doubling your money with the Akaushi genetics.” Herff and his wife, Nancy, are respon- sible for the ranch’s day-to-day opera- tions, and they often rely on help from 

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and other seedstock producers have done a great job selecting for desirable perfor- mance traits that add value to these cattle.” A self-described steak lover, Black says the breed has already started to positively impact the beef industry and has the po- tential to be a real game changer as the demand for high-quality beef continues to grow. “Akaushi genetics can do more for mar- bling improvement in one generation than other breeds can do in 10 years,” he says. “After I ate one of these steaks, I knew there was going to be a good market for the Akaushi beef.” Herff and Len Cornelius Bay City, Texas For more than 150 years, E Cross Cattle Co., has looked for ways to add value to its Gulf Coast commercial cow herd. Herff Cornelius and his seven sisters now own the operation, and the family has seen

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Producers of Red Angus and Hereford x Akaushi F1’s We have a great herd of Red Angus and Hereford

cows that we breed to Akaushi bulls to produce superb quality F1 Akaushi heifers.The Red Angus F1’s are solid red and mostly polled.The Hereford F1’s are red white-faced cattle and all have been de-horned.

These cattle are a cowman’s kind and will be productive for many years.They're moderately framed with great maternal characteristics and mothering/milking ability! They will produce tremendous “A4-eligible” ¾-blood females and feeder steers with yield and quality grades to compete with the top F1 Akaushi genetics in the breed.

Call us and stop by the ranch anytime! Brown Land & Cattle, LLC 2050 Brown Ranch Lane ∙ Beeville, TX 78102 www.brownranchgroup.com

Austin Brown III 361-597-0373 aebrown70@gmail.com

Austin Brown II 361-597-0377 firebrand1924@gmail.com

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