This is The Ledger Winter 2020. No download, no waiting. Open and start reading right away!
THE LEDGER Association News | Features | Events & Shows WINTER 2020
Marketing and Breed Promotion
Official Publication of the American Aberdeen Association ®
Sandford Ranches Start with the best Angus genetics…
Coleman Bravo 6313 Angus Reg# 18734838 Coleman Charlo 0256 x Coleman Donna 714 Co-owned with Coleman Angus
ZWT Paxton 4686 Angus Reg# 17912234 OCC Paxton 730P x Coleman Donna 714 Co-owned with Coleman Angus
Designed by AgTown.com
Coleman Charlo 7177 Angus Reg# 19102292 Coleman Charlo 0256 x Coleman Donna 197 Co-owned wiht Coleman Angus
NCC Prestige 317 736K Angus Reg# 18121964 OCC Prestige 672P x OCC Blackbird 736K A maternal sibling to OCC Paxton 730P …to make the best Aberdeen Plus cattle!
Semen available from PureBeefGenetics.com
Sexed heifer semen available!
DUFF Mercy Me 459 Aberdeen Reg# 28474 Ardrossan Orient x DUFF 927K Instinct 1541
DUFF Trust Me 2525 Aberdeen Reg# 22055 Fairwyn’s Low Beau 204M x DUFF Amigo 927K Juanda 071
Sandford Ranches Jack Sandford, Greenwood, Texas firstname.lastname@example.org Call to order Semen — (940) 389-9225
2 | THE LEDGER
Heaven Sent FOR CATTLE THAT ARE The Hudlow family is the proud donor of the 2020 AJAA donation heifer.
HSR Garrisons Daisy DOB: 4/28/19 SIRE: EX Garrison 20D • DAM: HSR Jacks Annette
Heifers like this for sale at all times.
Come see our special 2019 fall crop. It’s a great time to select for 2020 Junior Nationals!
THE HUDLOW FAMILY
Heaven Sent Ranch
Jacob and Kendall Lawton, Okla. Jacob: (479) 601-1551
Mike, Valerie and Hailey Fayetteville, Ark.
Mike: (479) 841-9319 email@example.com “Championship Genetics with Commercial Application and Eye Appeal”
WINTER 2020 | 3
Winter 2020 INSIDE THE LEDGER
THE LEDGER The official publication of the
American Aberdeen Association ® is published quarterly and mailed to AAA members and interested parties. MAGAZINE STAFF Publisher Blueprint Media P.O. Box 427, Timnath, CO 80547 email: firstname.lastname@example.org Managing Editor JESSIE TOPP-BECKER email@example.com • (701) 307-0772 Editor LISA BARD • firstname.lastname@example.org (970) 498-9306 National Account Sales Manager DEAN PIKE • Dean.email@example.com (303) 810-7605 Designer/Materials Coordinator MEGAN SAJBEL FIELD firstname.lastname@example.org • (303) 981-4668
ON THE COVER A large crowd gathered for the 2019 National American Aberdeen Sale during the National Western Stock Show, Denver, Colo. Photo courtesy AgTown Technologies.
FEATURES Meet the Rancher: Clear Valley Farms Read why American Aberdeen are the right fit for Clear Valley Farm. American Aberdeen Story 8
Administration LESLIE MCKIBBEN email@example.com (608) 573-2530 Copy Editor LARISA WILLRETT
Dean Pike promotes the breed at cattle industry events across the country.
National Western Stock Show
Find details about the an nual meeting and show schedule for the National Western Stock Show, Jan. 22-24, 2020.
NEXT ISSUE ADVERTISING DEADLINE ISSUE: DEADLINE: Spring 2020 Jan. 31, 2020 The Ledger is recognized by the American Aberdeen Association ® as the official breed publication for Ab erdeen cattle; however, management, editing and financial responsibilities are vested in BluePrint Media LLC. We reserve the right to edit or refuse any copy or advertising material submitted for publication. BluePrint Media LLC hereby expressly limits its liability resulting from any and all mis prints, errors and/or inaccuracies in advertisements or editorial content. The opinions and views expressed in all editorial material are those of the writer or the person interviewed and not necessarily those of American Aberdeen Association. POSTMASTER: Send address changes to: American Aberdeen Association, 19590 East Main Street, Suite 104, Parker, CO 80138.
Impact of Production Scheme and Frame Size on Carcass Traits Researchers investigate the role of frame size and production practices on carcass traits. How to Sell Cattle in the Information Age 20
Discover proven strategies to help you experience success selling cattle to ranchers in the information age.
DEPARTMENTS 6 President’s Column 6 American Aberdeen Events 12 Logistics
12 Junior Corral 12 New Members 13 Sale Reports 18 Ad Index
4 | THE LEDGER
WINTER 2020 | 5
AMERICAN ABERDEEN ASSOCIATION ® 19590 East Main Street, Suite 104 Parker, CO 80138 • (303) 840-4343 firstname.lastname@example.org www.americanaberdeen.com BOARD OF DIRECTORS President CRAIG WALKER • W Diamond Livestock Co. 1601 Springfield Rd. • Roswell, NM 88201 (575) 626-7444 email@example.com www.wdiamondlowlines.com Vice President DARWIN ENGELKES • Pine Hurst Farm 16927 H Ave. • Wellsburg, IA 50680 (319) 415-0540 firstname.lastname@example.org Secretary NEIL EFFERTZ • Effertz EZ Ranch 17350 Hwy 1804 N. • Bismarck, ND 58503 (701) 471-0153 email@example.com • www.effertzezranch.com Director GARY GILBERT • Gilbert Aberdeen Angus 3986 Lindahl Rd. • Hermantown, MN 55810 (218) 348-7877 firstname.lastname@example.org Director ROB FANNING • Fanning Cattle Co. 877 Oakland Lane • Harrodsburg, KY 40330 (309) 373-2996 email@example.com Director WADE COFFEY • 7C Aberdeen Cattle Co. 4001 W Glencoe Rd. • Stillwater, OK 74075 (405) 880-6908 firstname.lastname@example.org Director
PRESIDENT ’S COLUMN CRAIG WALKER
G reetings to all. What a productive year it has been, and it would not have been possible without the countless hours from our volun teer committee members, regional presi dents and the enthusiastic American Aberdeen Associa tion ® Board of Directors. It has been a year of positivity and internal growth.
AMERICAN ABERDEEN EVENTS January 22 We have come a long way, but we still have a long way to go. I am convinced there are no limitations we can’t overcome with our talented membership. Get involved and stay involved, it takes us all to move mountains and 2019 was just the start of the efficient movement. I truly appreciate each and every one of you. Wishing you all a very Merry Christmas and a happy New Year. I look forward to seeing you in Denver. TL June 22-27 We are excited about the 2020 National American Aberdeen Show and Sale, and annual meeting. It will kick off another year of progress as we unite and re energize our love for this breed. Please check out the website, www.america naberdeen.com , for more details and don’t forget to buy your banquet tickets online so we plan accordingly. Thanks to those operations that sponsored an award for the National Show; your support is greatly appreciated! On a final note, I want to thank you personally for the opportunity to repre sent you as president. I appreciated the daily, sometimes hourly, conversations that ultimately led to support and encouragement that kept me on task over the past year. It has been most humbling to see your passion and dedication for the success of American Aberdeen cattle and the American Aberdeen Asso ciation. Thank you to a great set of people who you elected into office. These individuals have worked overtime and will continue to work hard to accomplish what we started a year ago. Progress is never as smooth or as swift as one intends, especially in a member-based organization. I am confident and proud that the progress we made this year was a step in the right direction and praise all those involved for their time and dedication to making a difference for this great breed. Our mission in January was to UNITE this breed and give a voice back to the membership. We have successfully accomplished that, and I do believe we are more unified than ever! As the year rounds out and a new year begins, we look forward to completing started projects and developing new opportunities to keep this breed growing. I am convinced there are no limitations we can’t overcome with our talented membership. Get involved and stay involved.
ALLEN SIEVERKROPP • S Four Farms PO Box 235 • Ephrata, WA 98823 (509) 750-4203 email@example.com www.sfourfarms.com
AAA Representative DEAN PIKE
Need assistance in purchasing American Aberdeen cattle, marketing your program or herd management? Contact Dean Pike: (303) 810-7605 Dean.firstname.lastname@example.org
National Western Stock Show (NWSS) American Aberdeen Junior Show, Denver, Colo. NWSS American Aberdeen Open Shows, Denver, Colo. National American Aberdeen Sale, Denver, Colo.
2020 AJAA Junior National Show and Competitions, Woodward, Okla.
For information about registering animals or membership, contact the AAA Office: 19590 East Main Street, Suite 104 Parker, CO 80138 • (303) 840-4343 The American Aberdeen Association ® is a not-for-profit corporation of North Dakota dedicated to the preservation and promotion of Aberdeen cattle . The International Year Code for 2020 is: H email@example.com www.americanaberdeen.com
West Fryeburg Fair, Fryeburg, Maine
Hawkeye American Ab erdeen Extravaganza Sale, Online
Photo by Ryan Collins
6 | THE LEDGER
WINTER 2020 | 7
Good Food for Good People
BY MICKY BURCH, CONTRIBUTING WRITER “H ere in the northwest corner of the Pacific Northwest, it’s some times referred to as the Pacific North Wet,” jokes Julie Davis, owner of Clear Valley Farm, Arlington, Wash. But with the right breed of cattle, a rotational grazing system and clever marketing, Davis turns the weather into good food for good people. Established in 1951 by her grand parents and operated as a dairy until the mid-‘70s, Davis moved to the farm in 2001 and started raising American Aberdeen shortly after. “When I purchased my first Ameri can Aberdeens, the intent was to raise them as beef in a grass-fed and finished program, and this is still the operation’s focus,” she says. That initial purchase came in 2003 from Topline Aberdeen Cattle, Rick and Shelley Dodd and Jim Eldridge, in the form of two heifers and a 6-month-old bull. For Davis, they were the perfect fit. “My thought process was more beef, less bone,” she explains. “I figured if I could get a 450- to 500-pound hanging weight with three head per acre without grain consump tion, I could eventually run the farm in a profitable status.” For the next few years, Davis re tained her top-end heifers and sold the rest as private treaty beef until 2009 when a snowstorm destroyed the barn she used for hay storage. “I sold my herd with the exception of two bred cows and used the funds to build a hay storage unit and buy a new bull,” she says of the aftermath. She rebuilt her herd again by retain ing heifers. Then, in 2010, she started exploring the option of selling beef at local farmers markets.
“A lot of research was involved, like finding a U.S. Department of Agri culture (USDA) processing service, developing a label and researching fees and insurance liabilities,” she explains. In the end it was worth it; currently, Clear Valley Farm beef is sold at two local farmers markets and, in 2016, made its retail debut as a feature at the Cama Bay Restaurant on Camano Island. Today, Clear Valley Farm beef is retailing at Garden Treasures Organ ic Retail Store. In an area where Davis says agri cultural land is quickly losing out to development, American Aberdeen are very appealing to those seeking to raise beef cattle because of their moderate size and fleshing ability. Given the abundance of rain in the area, the foraging season is relatively short, so Davis utilizes a rotational grazing system to extend the graz ing season and lessen the need for supplemental feed. “The grazing system is unique in that there is a common watering center and each pasture is connected by an alley way to the watering center, incorporating the load out area at the end of the alley,” she explains. Twenty acres allows her to graze between 45 and 55 head; she will soon expand to 30 acres. While most of her stock are registered American Aberdeen, some are commercial along with a few Galloway-influenced Moderators ® . An entrepreneur in many ways, Davis recently added artificial insemi nation (AI) tech to her resumé. “Although we have AI technicians in our area, they are contracted to dairy herds and large beef herds, making it difficult or next to impossible to
American Aberdeen are very appealing to those seeking to raise beef cattle because of their moderate size and fleshing ability, Davis says. find someone available to AI for small beef herds,” she says. After two years on a waiting list to take the course, Davis became a certi fied AI technician. “It’s opened the door to bring new genetics into my herd,” she says. “In 2019, my first AI calf was born – that’s certainly a day I won’t forget.” In addition to AI services, Davis maintains one or two bulls for lease to small beef herds for natural service. For those wanting the experience of raising their own beef, but who don’t have the resources, Davis has
Continued on page 13
8 | THE LEDGER
B Doing Our Best... to produce amazing cattle and build memories along the way!
She sells in Denver!
She sells in Denver!
4 Skors Golden Grace G109 She was the Supreme Female at the 2019 NILE, in Billings, MT. She is consigned to the 2020 National Sale in Denver. (We should be keeping her!) She is sired by Freight Train.
AZP Clarissa F04 Grand Champion Heifer 2019 Big E, Summer Yrlg Champion 2019 Aberdeen Jr National, 2nd Place Overall Ultrasound Animal at Aberdeen Jr National. Out of a maternal sister to Freight Train, the Supreme Champion Percentage Aberdeen at 2019 Big E show. AZP Clarissa F04 sells bred to TCS Jack Euro 8E, confirmed with a heifer calf due June 14, 2020.
Watch the Diamond B Angus and Aberdeen Facebook page for updated photos and videos.
AZP Freight Train 02C Sire of the 2019 NILE Supreme Champion Moderator Female. Semen Available!
General Skor GE08 He won Reserve Champion Bull at the 2019 NILE. Sired by Freight Train.
Moderator Best 6 Head at the 2019 NILE, in Billings, MT
Bruce, Lisa and Austin Petow Vernon, CT & Williston, ND Bruce: 860-913-7563 Email: firstname.lastname@example.org Diamond B Angus & Aberdeen
Mike & Lyssa Skor, Cody and Sierra 5885 152nd Ave. N.W. | Williston, ND 58801 Mike: 701-580-6726 | Lyssa: 701-770-4163 Email: email@example.com 4 Skors Ranch
WINTER 2020 | 9
Telling the American Aberdeen Story
One association, seven states, thousands of miles and hundreds of interested cattle producers.
BY JESSIE TOPP-BECKER, MANAGING EDITOR I n November 2018, Dean Pike, American Aberdeen Association ® (AAA) representative, started attending state cattlemen’s conventions on behalf of the asso ciation. Pike presented the idea to the AAA Board of Directors last year as a creative way to promote the breed and reach commercial cattle producers. Over the last 12 months, he’s attended six state cattlemen’s association conventions, including the Kansas Cattlemen’s Association Convention, Wyoming Stock Growers Association Conven tion, Missouri Cattle Industry Convention and Trade Show, Tennessee Cattlemen’s Association Convention and Trade Show, Oklahoma Cattlemen’s Association Annual Conven tion and Trade Show, and Idaho Cattle Association’s An nual Convention and Trade Show, and, most recently, the Range Beef Cow Symposium. “We really started with the idea of going to try to com municate with real commercial cattlemen about the breed and what the breed can contribute to the industry,” Pike explains. At each event, Pike focuses on three key messages. “The first thing we’re doing is telling people what Ameri can Aberdeens are. The next thing we’re doing is telling them what American Aberdeen cattle can contribute to the industry, and then we’re meeting individual people and talking about what the breed can do personally for them,” Pike explains. “Then we’re collecting names of producers who are interested in the breed and hopefully as time goes along, those people will begin to buy the cattle.” Pike has enjoyed the conversations he’s had with pro ducers, and says it has been a great opportunity to share the breed’s history as many of the people he visits with are unfamiliar with American Aberdeen cattle. In addition to visiting with people hearing about the breed for the first time, Pike has also had a lot of conversa tions with cattle producers who are very interested in what the breed could contribute to their programs.
directory. That’s a pretty valuable thing to be giving out to people.” As the association works to target commercial cattle men with its message of ef ficient, low-input cattle, Pike says attending these con ventions has opened doors to meaningful conversations and generated interest in the breed. Looking ahead, Pike would like to see the as sociation continue attending state cattlemen’s associa tion conventions, but would also like to have a presence at other industry events, perhaps even having a display of American Aber deen cattle on-site at select
Dean Pike, left, and Holly and Ran dy Prosise of Rainy Knob Ranch, Loudon, Tenn., at the American Ab erdeen Association ® booth at the Tennessee Cattlemen’s Association Convention and Trade Show.
events. He’s also encour aged existing American Aberdeen breeders to set up booths at cattle industry events in their local areas. “I’m encouraging breeders to go back to the conven tions with their own booths, so we’re not just hitting these events one time,” Pike says. “It takes more than just the effort of the association to promote the breed; it’s going to take breeders who are going to come back. “I think breeders can follow up at these events the fol lowing year and promote their own program and the breed as well,” he adds. And breeders are taking him up on his suggestion. In December, 2J Livestock and Deep Creek Seedstock attended the Wyoming Stock Growers Winter Roundup Convention and Trade Show, and Ron and Cindy Jackson Bluett of ‘Cross Creek Farms will be attending the 2020 Tennessee Cattlemen’s Convention and Trade Show in January. Whether it’s Pike or American Aberdeen breeders pro moting the breed at these events, it’s all about establish ing relationships. “You’re not going to crack the door open right away,” he says. “The way you’re going to get that done is talking to these people one-on-one, giving the breed a face, giving the breed a personality – that’s what sells these cattle. “It’s forming relationships with people and putting a face with the breed,” he adds. “That’s what’s going to be important for us to expand into the commercial industry is going out and meeting these commercial cattlemen. It’s not a fast process, but to me, it’s a great way for us to grow.” TL
Pike says attending these conventions has opened doors to meaningful conversations and generated interest in the breed.
“We have generated around 120 names from these con ventions of people who have signed up and expressed an interest in the breed,” he explains. “Some of these inter ested producers are big operators running more than 250 cows, and they’re looking for something different.” Anyone who stops by the booth has the opportunity to pick up a variety of breed informational materials, as well as the membership directory issue of The Ledger, which is the item Pike says is taken most frequently. “The magazine is an incredible tool,” he says. “If people are interested, they can read about the breed, how the breed started and what makes the breed important; and every breeder is in there because of the membership
10 | THE LEDGER
B ig i sland
After 20 years of operating Big Island Lowlines, we have completed the dispersal of our fullblood herd. We have many wonderful memories and have had many rewarding experiences as a result of being involved with this breed. We are so happy that our cattle have been sold as breeding stock and have gone on to work in so many thriving operations. Thank you to all of you who have appreciated our breeding over the years. PAUL’S Moderators® have become part of a naturally raised beef program close to home here in Alberta, and he maintains an interest in the efficiency and economics of these cattle. PAUL’S enthusiasm for the Lowline breed has not diminished since Day 1 more than 20 years ago. PAUL – you are truly an ambassador for this breed. We have been blessed to have had MURRAY SKIPPEN as our herdsman and friend since 2003. His knowledge and willingness to share it, his ability to network, his invaluable advice and positive outlook have served us well. We look forward to a continued friendship.
Enjoy the simple things,
And now, as we say
we want to encourage you to:
Celebrate the big and small accomplishments,
Hold your head up and smile,
Love what you do,
and last, but not least – be Content .
WINTER 2020 | 11 We wish you continued joy and success with your cattle. God Bless You – Barbara & Darrell Gotaas Edmonton, Alberta, Canada
AAA WELCOMES NEW MEMBERS Active Members (31) Northern Rosebud, Delta Junction, Alaska 7HH Ranch, Deer Park, Wash. Mesquite & Magnolia Mini’s, Robert Lee, Texas Rock Hollow Farm, Reidsville, N.C. Gray Angel Ranch, St. Maries, Idaho Seven Winds Livestock, Great Falls, Mont. Indigo Ridge Farms, Grand Island, Fla. Wee Ranch, Morse Bluff, Neb. Vandermeer Family Farm, Hastings, Mich. Grass Valley Farms, Missoula, Mont. RE:Farm, Walters, Okla. IOU Livestock, Colo, Iowa Goose Creek Miniatures, Lake City, Fla. 4R Cattle Company, Santa Fe, Texas 4 S Ranch, Oldtown, Idaho Mat Remsburg, Deer Island, Ore. Kool Bear Ranch, Weatherford, Texas Jake D.E. Schwartz, Licking, Mo. BRL Livestock, Morrowville, Kan. Hipolito Alvarez, Jerome, Idaho Hi-Hollow Farm, Roswell, N.M. Kecia Visser, Plainwell, Mich. Healthy Homestead, Suring, Wis. The Marcyoniaks, Southampton, Mass. Rocking M Ranch, Granby, Mass. Aggie Cattle Company, Georgetown, Texas EWC Vet Tech Club, Torrington, Wyo. Rotunda Ranch, Pekin, N.D. Jack Livestock LLC, Roswell, N.M. Bill and Leanne Waters, Bradford, Maine Milk & Honey Farm, Nevada, Mo. Junior Members (8) Haley Daugherty, Quincy, Ill. Lacey Cormier, Welch, La. Carlee Manuel, Oberlin, La. Mariah Johnson, Farmington, Maine Karly Harris, Lawton, Okla. Zachary Birdwell, Marthaville, La. Cheyanne Arnt, Sedalia, Colo. Carla Ritchie, Arvada, Colo.
LOGIST ICS NE I L EFFERTZ
W hat kind of calves are you looking for in the spring of 2021? It seems like a long time in
To be a “cattle breeder,” you must think ahead and anticipate not only the direction you want to take
the future, right? However, the time to make that plan is now. We are seedstock producers. To be a “cattle breeder,” you must think ahead and anticipate not only the direction you want to take your herd but also what cattle you will want to market two-and-a-half to three years from now. You need to make those breeding decisions right now. The National American Aberdeen Show and Sale are coming up in Denver, Jan. 20-25. The best of the breed will be on display for you to analyze and to help you make those tough breeding decisions. It’s THE place to network with other breeders to see how certain bloodlines have worked for them. It’s a great your herd but also what cattle you will want to market two-and-a-half to three years from now.
place to see the best of great herds from across the United States, side by side, to select the genetics that will advance your herd and bring your seed stock to the next level. Sons and daughters of the breed’s best AI sires will be there … and you should too! There’s no better place to critically assess the needs of your herd and find what will work for you. And, besides all that, it is great fun. See you in Denver and have a great spring! TL
JUNIOR CORRAL JAYSIE SCHOENFIELD, AJAA PRESIDENT H ello, everyone! It is so hard to believe that the 2020 National Western Stock Show (NWSS) is just around the corner. I hope everyone is as excited as I am for the NWSS this year. As we get closer and closer each day, the American Junior Ab erdeen Association (AJAA) Board of Directors is working hard to prepare for the fundraising event to come. During the NWSS, we will once again have the auc tion during the National Banquet. The auction is the main fundraiser for our 2020 Junior National Show, which will be held in Woodward, Okla. We have appreciated everyone’s support from previous years and look forward to the auction in the coming weeks. Be sure to like our Facebook page for auction items and updates. I want to extend a HUGE thank you to Heaven Sent Ranch for donating this year’s donation heifer. Pictures and more information are to come on the female. The National Western Stock Show has always played a large role in prepar ing the AJAA for the Junior National Show in June. We can’t adequately thank everyone who has supported the AJAA in the previous years. The opportunities that the AJAA gives our youth members would not be possible without every one’s support. I hope everyone has a Merry Christmas and safe travels during the holiday season. We are looking forward to seeing everyone at the Stock Show! TL
12 | THE LEDGER
AMERICAN ABERDEEN SALE REPORT Shetler Cattle Company First Annual Production Sale Oct. 12, 2019 Dickinson, N.D.
AMERICAN ABERDEEN SALE REPORT
Aberdeen Supreme Sale Nov. 2, 2019 Gallatin, Mo.
SALE AVERAGES 2 Fullblood Bulls
$4,375 $1,250 $2,039 $1,712 $1,283
SALE AVERAGES 2.75 Fullblood Bulls 16 Fullblood Females 23 Moderator ® Females
Moderator ® Bulls
23 Fullblood Females 21 Moderator ® Females
$3,927 $3,738 $1,443 $1,617
Lots Frozen Genetics
The Aberdeen Supreme sale is always a fun event that combines a friendly, cooperative group of consignors with great hospitality, and 2019 was no exception. Several ex ceptional individuals were very popular and sold well. There was a good crowd in the seats and online bidding was ac tive with buyers from 11 states. The sale’s auctioneer was Neil Effertz and was managed by Auction Effertz, Ltd. The high-selling bull was Lot 1, HIC Baad Attis 2F, a fulll blood bull born Jan. 13, 2018, sired by EZ Captain Jack 1X out of B & B Petunia. He was consigned by Hickamore Hills Farm, Goochland, Va., and was sold to University of Findlay, Findlay, Ohio, for $7,750 for three-quarters interest and full possession. The high-selling female was Lot 17, TCS Jasmine 9D 48F, a fullbood heifer born Sept. 16, 2018, sired by TCS Hard Drive and out of TLA Jasmine 3D. She was consigned by Tummons Cattle, Gallatin, Mo., and was sold to Webster Jones, Conway, N.H., for $5,750. TL AMERICAN ABERDEEN SALE REPORT Hawkeye American Aberdeen Extravaganza Sale Nov. 12, 2019 Online SALE AVERAGES 2 Moderator ® Steer Calves $926 5 Fullblood Heifer Calves $2,100 4 Moderator ® Heifer Calves $1,462.50 TL
In the midst of a blizzard, Shetler Cattle Company hosted its first production sale. They had a particularly good bull sale, and interest in the top-end fullblood females was strong, despite the fact that local ranchers were challenged to get to the sale, due to the weather. The auctioneer was Neil Effertz and the sale manager was Auction Effertz, Ltd. The high-selling female was Lot 4A, SCC Miss Jackie 5F, a bred, fullblood heifer born Feb. 17, 2018. The 2019 National Champion Female, she is sired by JH Mister Jack 5A and out of the donor KTM Thelma. She was sold to Craig and Winston Anthony, Chichester, N.H., for $7,500. The high-selling bull was Lot 44, SCC Mr. Cash 20F, a fullblood bull born March 10, 2018; Shetlers retained one-quarter semen interest. The bull was sired by MCR All Jacked Up and out of the direct import cow Brambletye Perfection W334. He was sold to the Dickinson Research Center, Dickinson, N.D., for $4,300. TL a new venture allowing folks to purchase an animal from her and pay a monthly fee for that animal to reside on her property until it’s harvested. “This allows people to be around the animal, help care for the animal and receive the benefit of quality beef for their family,” she says. This year, she has two families participating in the program and hopes to grow the program to 10 head in the future. “When I purchased my first American Aberdeens, the intent was to raise them as beef in a grass-fed and finished program, and this is still the operation’s focus.” – Julie Davis As if all that wasn’t enough, last year Davis worked with the Orona family of Northern Rosebud Farm from Fair banks, Alaska, to move the first known American Aber deen cattle into the state. “They’re currently waiting for their first calves to be born and are looking to return soon to purchase more,” she says. “The cattle have caught the interest of several beef ranchers in the area since their arrival.” And that’s what Davis likes best – spreading the good word about American Aberdeen. TL Meet the Rancher Continued from page 8
Julie Davis operates Clear Valley Farm in the Pacific Northwest, an op eration her grandparents established in 1951 that was originally a dairy.
WINTER 2020 | 13
AMERICAN ABERDEEN ASSOCIATION ® EVENTS AT THE 2020 NATIONAL WESTERN STOCK SHOW Join American Aberdeen breeders from across the country for the 2020 National American Aberdeen events at the National Western Stock Show (NWSS) in Denver, Colo. The event will host dynamic shows, educational meetings and great cattle, speakers and friends. TUESDAY, JAN. 21 2 p.m. All American Aberdeen cattle in place WEDNESDAY, JAN. 22 1 p.m. 8:30 a.m. National American Aberdeen Female and Bull Pen Show – Stockyards Arena 9 a.m. National American Aberdeen Bull Show – Stockyards Arena
National American Aberdeen Junior Showmanship – Stockyards Arena National American Aberdeen Junior Show – Stockyards Arena
National American Aberdeen Sale – Livestock Center Auction Arena American Aberdeen Breeder’s Reception and AAA Annual Meeting – Embassy Suites Hotel
THURSDAY, JAN. 23 9 a.m.
National American Aberdeen Female Show – Stockyards Arena Annual AAA Banquet – Embassy Suites Hotel Tickets for this buffet-style meal are available on the AAA website. The AJAA Auction will follow.
SUNDAY, JAN. 26 Noon
All Aberdeen cattle off NWSS grounds
The Embassy Suites Hotel – Stapleton 4444 North Havana St., Denver, CO 80239 (303) 375-0400 Group name: American Aberdeen Association THE NWSS SALE CATALOG CAN BE FOUND AT http://auctioneffertz.com/upcomingsales.html
FRIDAY, JAN. 24 8 a.m.
Market Steer and Market Heifer Show – Stockyards Arena
Bishop Farms Rudy, AR
FANCY CHROME Moderator Heifer Reg #MF 39532
Moderator Heifer Reg #MF 39531
A nice, feminine heifer. Queenie has an interesting pedigree, sired by CTL King Pin, andwill make an amazing addition to your herd. Shewill sell at theNational Sale inDenver, CO. A beautiful, big bodied heifer sired by CTL King Pin. Fancy has thewhole package, maternal looking and super eye-catching. Shewill sell at theNational Sale inDenver, CO. Contact Brenda Bishop for more information: 479-459-2270
14 | THE LEDGER
WINTER 2020 | 15
AMERICAN ABERDEEN MARKETPLACE
West Monroe • Ruston, LA (318) 650-6001 BaldridgeLivestock@gmail.com L B BALDRIDGE LIVESTOCK Breeding Quality Fullbloods Available Now! www.BaldridgeLivestock.com
Casper, WY (307) 262-1279 LivestoCk 2J
AMERICAN ABERDEEN GENETICS “PROFESSIONAL GRADE” Aberdeen Moderators & Fullbloods for Beef Quality Excellence
R ick L Loyd Chamberlain, SD • 605-730-6152 firstname.lastname@example.org
Grass Master_MP ad_TLFall19.indd 1
9/12/2019 10:22:02 AM
A B E R D E E N S MODERATORS & FULLBLOODS AVAILABLE BULLS • HEIFERS • SEMEN • EMBRYOS SALLY 360-748-8970 HALLIEDEW 541-350-3160 713 Deep Creek Rd., Chehalis, WA 98532 email@example.com • C A L L F O R FA R M T O U R S • Deep Creek Seedstock BREEDERS OF FABULOUS FEMALES!
Visit us on Facebook!
Jim & Deanna Moris 8339 Adams Lane • Cassville, WI 53806 Phone: 608.725.5552 • Cell: 608.642.1837
JILLANE PIKE Mitchell, NE 69357
Visit our website to see our cattle for sale: bblowlines.com
Bill Kauffman 610.842.8415
23 Mountz Rd., Morgantown, PA
To place an ad in The Ledger, contact Sales Representative: DEAN PIKE (303) 810-7605 • Dean.firstname.lastname@example.org
SPRING ISSUE ADVERTISING DEADLINE Reserve your ad by Jan. 31, 2020
16 | THE LEDGER
AMERICAN ABERDEEN MARKETPLACE
H usung F arm Jack & Lucille Husung 18549 Deer Ridge Rd. Moody, TX 76557 (254) 681-4811 cell email@example.com B reeding C hampion L owLines America’s Fullblood Red Lowline Foundation Herd LAZY G www.lazyglowline.com LOWLINES
New En g l and Be e f New England's Largest Full Blood Breeder firstname.lastname@example.org 978-319-0178 www.newenglandbeef.us
Sigel SunSet Ranch
Cadott, Wisconsin 715.215.9864
Star View Farm Lowline Aberdeen Bulls Cows Calves Breeding exceptional aBerdeen & Moderator cattle for all prograM types. Mark & TaMMy Gilles 715.215.9864 email@example.com
Glenn & Nancy Chapman LGL Lazy G Lowlines Vale, Oregon (541) 473-4248
LAZY G lowlines
MINI COWS WEST
Tunk Mountain Ranch ABERDEEN CATTLE
‘Genetically Selected Miniature Cattle Breeders’
MINIATURE CATTLE See bios at minicowswest.com SEMEN SALE New Lower Prices! Semen from great Fullbloods bred close to the Trangie release. A Size for Everyone! Semen from two, smaller, belted bulls and one Wagyu.
Gene Kantack 208.523.5959
5405 Long Cove Dr. Idaho Falls, Idaho Easy4s@msn.com minicowswest.com
Yukon Jack 28Y Son of Yarra Ranges Jackaroo
Darren & Katherine Wise 1765 Tunk Creek Rd. • Riverside,WA 98849 509/846-3075 (D) • 509/846-3013 (K)
SVFSales@mail.com AUS#13545 CAN#1249
970 - 691 - 0623
Uphill Creek Farms Aaron Woller Pound, WI (920) 737-6500 We are proud of the great Aberdeen herd we have been carefully building over the past few years. They are now ready to be a part of yours!
Neenah Creek l i ve s tock Specializing in ReD ameRican abeRDeen Breeding for the Best REDAmerican Aberdeen Genetics
PERCENTAGE ABERDEEN HEIFERS & BULLS
Dale Krebs, Owner (608) 584-5605
Cattle For Sale Private Treaty.
www.neenahcreeklivestock.info 2892 county Rd. g • Oxford, Wi 53952 email: firstname.lastname@example.org
P.O. Box 343 • Sutton, NE 68979 JEFF & TERI SCHELKOPF 402-469-7294 email@example.com
Have you liked our Facebook pages? www.facebook.com/AmericanAberdeen www.facebook.com/AmericanJuniorAberdeen www.facebook.com/TheLedgerMagazine
WINTER 2020 | 17
AMERICAN ABERDEEN MARKETPLACE
2J Livestock......................... 16 4 Skors Ranch........................ 9 7 Zero Ranch LLC.................. 24 Aberdeen Sires..................... 16 American Junior Aberdeen Association. ......................... 24 Auction Effertz Ltd................. 15 B&B Lowlines....................... 16 Baldridge Livestock............... 16 Big Island Lowlines................ 11 Black Shadow Aberdeen Farms.................................. 16 Brenda Bishop...................... 14 Buena Vida Farms LLC........... 18 D&J Farm............................. 19 Deep Creek Aberdeens. ........ 16 Deep Creek Seedstock.......... 16 Diamond B Angus & Aberdeen.9 Effertz EZ Ranch. .................... 5 Grass Master Cattle............... 16 Gunnderosa Aberdeens......... 21 Heaven Sent Ranch. ............... 3 Heavenly Acres Ranch LLC..... 16
Hickamore Hill American Aberdeen......................... 7, 16 High Voltage Farms............... 16 Husung Farm........................ 17 Idaho Livestock..................... 27 Lazy G Lowlines. ................... 17 Mini Cows West. ................... 17 Neenah Creek Livestock........ 17 Neill Show Cattle................... 26 New England Lowlines. .... 17, 21 Pine Hurst Farm.................... 19 Rowell Cattle Company. ........ 28 S Four Farms........................ 23 Sandford Ranches................... 2 Sigel Sunset Ranch............... 17 Star View Farm Ltd................ 17 Topline Aberdeen Cattle Co.... 17 Triple S Cattle....................... 17 Tunk Mountain Ranch............ 17 University of Findlay.............. 25 Uphill Creek Farms................ 17 Vanden Heuvel Farm............. 23 W Diamond Livestock............ 18 Y4 Ranch............................. 18
Y4 Ranch Missy Ousley, & Cowan Perkins Owners
27810 Hwy. 20 West Hines, Oregon 97738 (541) 589-4852 (541) 589-1475 firstname.lastname@example.org
18 | THE LEDGER
SETTING THE STANDARD IN AMERICAN ABERDEEN GENETICS D&JFarm Great Success in Iowa
THANK YOU TO OUR BUYERS S&G Cattle Co., Chad Shaw, Garner, Iowa Mark & Kim Nickelson, Waynoka, Okla.
Extravaganza ONLINE PRODUCTION SALE NOVEMBER 11-12 AMERICAN ABERDEEN
James Koehn, Turkey Valley Lowlines, Hawkeye, Iowa T-Bone Cattle Co. & Olivia Prunty, Osceola, Iowa We appreciate your confidence in our genetics and wish you success in your program and in the show ring!
For more information contact
D&J Farm Dwane Riedemann Sutherland, Iowa 51058 (712) 446-3441 (712) 260-1891 (cell) email@example.com
D&J Farm is proud to have consigned the two high-selling lots in the Hawkeye American Aberdeen Extravaganze Sale. MissBorisBell Miss Zelma
K2K Sara F11 Reg. #FF39178
PINE HURST FARM and S&G CATTLE CO. are proud to offer K2K Sara F11, Reg.# FF39178 in the 2020 National American Aberdeen sale. Sara was exhibited this past summer by Jared Shaw and Mel Engelkes. She was crowned Champion fullblood female at the 2019 Iowa State Fair and Champion Fullblood female and Supreme Exhibit at the 2019 World Beef Expo. Sara’s Dam was the great CRF Saratoga cow that graced the front pastures of Kirtly Family Farms for many years. Her maternal sister, CRF Willa was named National Champion fullblood at the NWSS in 2011. We hope you find her as we have to be one of the most powerful and complete fullbloods to be offered this year. We are retaining the right to two flushes at our expense and the buyers convenience. She was A.I.’ed to AVR Dominator and pasture exposed to ESR CTL Revelry and sells safe in calf.
PINE HURST FARM | Wellsburg, IA | (319) 415-0540 | firstname.lastname@example.org S & G CATTLE CO. | Garner, IA | (641) 485-6178
WINTER 2020 | 19
Impact of Production Scheme and Frame Size on Carcass Traits BY ROB MADDOCK, PH.D., ASSOCIATE PROFESSOR, DEPARTMENT OF ANIMAL SCIENCES, NORTH DAKOTA STATE UNIVERSITY C arcass traits help define the primary end product of beef production and are the primary driver in value differ On the heavy end, carcasses weigh ing more than 1,000 pounds were discounted $7 per hundredweight, and those weighing more than 1,050 pounds were discounted at $17 per hundredweight. The market does a good job of cattle will generally have desirable yield grades, but lower quality grades. Differences in genetic types can be explained by describing the rate of “maturity” of the cattle. “Early” matur ing cattle have a growth curve where the skeleton and muscle slows or
ences. After slaughter and chilling in a commercial packing plant, carcasses are presented to a U.S. Department of Agriculture (USDA) Agricultural Market ing Service grader for the assignment of USDA Quality Grade, Yield Grade and potential certification for a value added program. There are large value differences among carcasses depend ing upon grade, which can be seen by looking at current market reports. Market reports are available to the public and can be found at https:// www.ams.usda.gov. For example, in December 2019, the value of USDA Prime carcasses was approximately $14 per hun dredweight higher than Choice, and Choice was more than $21 per hun dredweight higher than Select. Yield Grade (YG) 1 carcasses (the trimmest and heaviest muscled) had a value of approximately $4 per hundredweight over YG 3, and YG 5 carcasses (the fattest and lightest muscled) were discounted $17 per hundredweight compared to YG 3. The other common discounts ap plied are for hot carcass weights. In December 2019, very lightweight carcasses of less than 500 pounds were discounted more than $30 per hundredweight, and carcasses with weights less than 600 pounds were discounted $12 per hundredweight.
indicating what grades and size of carcasses are most desirable to pack ers and ultimately consumers. Based on December’s market, carcasses In fact, the small-framed steers produced what is essentially the ideal carcass in terms of premiums and discounts. that weigh at least 600 pounds but less than 1,000 pounds, grade USDA Choice or better, and are YG 1, 2 or 3 would be the most ideal. Factors that impact producing beef carcasses with optimum traits are numerous but start with genetic selection. It is well established that some breeds have a greater genetic potential for high levels of marbling and related higher USDA Quality Grades, while other breeds are heavier muscled and tend to have less trimmable fat. In general, breeds of British origin, which include Angus, Hereford and others, have better quality grades, while breeds of continental origin, including Simmen tal, Charolais and others, have more desirable yield grades. Brahman-type
stops growing earlier in life than “late” maturing cattle. When the skeleton and muscle stop or slow, fat is more quickly added to the carcass, both subcutaneous or trimmable fat and marbling. Early maturing cattle almost always have lower (smaller) frame scores. It is one of the basic truths about genetics that there is more variation within breeds than between breeds, meaning that when selecting genet ics, producers can’t just decide to add a different breed to change genetic composition, but must select cattle within the breed that possess the traits they are trying to obtain. Further complicating decisions about genetic selection is that almost all traits are linked in various ways. For example, if selecting cattle for increased weaning weights, it is very easy to inadver tently select for larger frame sizes at the same time. If selection pressure is done for carcass traits, some other production traits such as reproduction may be affected. After genetics, the production practices that most affect carcass traits are time on feed and age of the animal at harvest. Obviously, for the vast majority of cattle, longer feed ing times on a high-concentrate or grain diet result in heavier carcasses with more fat, and typically higher marbling scores. Age at harvest is also important, as yearlings that have often been backgrounded or grown on pasture or forage will typically have heavier carcass weights, less trim mable fat and more marbling when compared to calves of similar genetics that entered the feedlot at weaning. Research conducted by North Dakota State University (NDSU) at the Dickinson Research Extension Center investigated the role of frame size and production practices on carcass traits. The cattle used were either
Table 1 Frame Score
Medium Large Medium Small Small
Final Weight, pounds
Hot Carcass Weight, pounds 1,050
479 (Low Choice)
526 (Average Choice)
12th Rib Fat Depth, inches
Ribeye Area, sq. inches
USDA Yield Grade
Continued on page 24
20 | THE LEDGER
N E G O O D N E S S G R A C I O U S
Deep - Complete - Outcross
Come See he r Sh i ne Janua r y 24 t h 2020 i n Denve r
First-ever Fiddleleaf Ivan daughter to sell at the National Sale
New England Beef Billerica, MA and Williston, VT Newenglandbeef@gmail.com (978) 319-0178 Sire: Fiddleleaf Red Ivan Dam: Bar J Red Rocksi
Alta Aries 2018 Houston Livestock Show and Rodeo Grand Champion Bull. 2018 Candian National Champion Bull. Will be available for viewing in Denver.
Alta Adele Alta Aries x Alta Abigale
Alta Selkie All Jammed Up x Queen Cassidy
Wes Gunn 830.660.5981 Tracy Gunn 512.304.8792 GunnderosaAberdeens@gmail.com Alta Aries is the Houston Livestock Show and Rodeo Grand Champion Bull and Canadian National Champion. Alta Abigale is the dam to Alta Legion. Will be at the Denver national show and will be in the sale.
Queen Cassidy is half sister to Alta Aries. Will be shown at the Denver national show and will be in the sale.
WINTER 2020 | 21
How Do You Sell Cattle in the Information Age? BY LEE LEACHMAN, LEACHMAN CATTLE OF COLORADO “I can’t hear you, there is too much noise!” That is the world we live in today. Whether it is from television, printed news, email, podcasts, social media, online videos, texts or voicemails, most This is where “relationship” is key. Sales studies show it takes around seven touches to sell to a typical, new customer. In other words, they don’t buy new products from strangers. If you think about most of your marketing efforts, you will quickly see that you spend most of your time trying to sell a new product to strangers. This is a well-proven strategy that DOES NOT work.
of us receive more information each day than we can absorb. As breeders trying to sell our cattle, this creates a huge challenge. How do you get your message to your po tential customers? Effective sales and marketing requires that you clearly identify your customers, that you convey a compelling advantage, that they believe your message, and that you close the sale. Who is your customer? Most breeders spend too little time thinking about who their customers are and what they want. Rather, we tend to breed cattle we like and then hope that someone shows up to buy them. Most other industries invest substantial resources trying to discover who potential consumers are and what they want. The first step is finding the low-hanging fruit – who are the most likely buyers of your bulls or females for sale? This is the short list: past buyers, ranchers you know and local ranchers you don’t know. This is a pretty short list, but I kept it that way because we often overlook these three categories. These are the most likely people to buy your products. I would guess that nearly every breeder fails to look in their own back yard for customers. You should have a list of all of the ranchers who fit on this list (and any other potential customers). Your goal should be to have a working relationship with every per son on your list. By definition, this requires that you talk to each of them individually. It helps to set a goal like talking to each of them four times per year or more. You should ask them questions to understand what they need to help improve their herd, their ranch, their business and their way of life. You will find a wide variety of factors that mo tivate their purchases. When your products and services meet their needs, you’ve found a potential customer. What is your comparative advantage? Your potential customer can choose from hundreds of breeders. Why should they buy from you? You should be able to answer this question without even thinking. Your comparative advantage is made up of the traits, reliability, services and/or pricing you deliver compared to your com petitors. If YOU don’t know your comparative advantage, then you probably don’t have one. Believe it or not, in every breed, there are successful breeders with vastly different comparative advantages. Consequently, picking your comparative advantage is not the key to success. The key is to have advantages that are matched to enough customers to buy all of the cattle you wish to sell. Who do they trust? Not surprisingly, ranchers and today’s consumers in general are highly skeptical of advertising claims. They have heard it all, and they know it cannot all be true. Why should they trust you? You are trying to sell them some thing.
A strategy that does work is to let others tell your story. Most things you buy are bought because someone you trusted told you the product was good. Your existing cus tomers are your best marketing tool. Ranchers trust other commercial ranchers far more than they trust claims from seedstock breeders. Get your commercial customers to tell your story for you. This proven strategy DOES work. How do you get the word out? This is the biggest hurdle to a successful marketing and sales program. Today, you must start with the understand ing that there is too much noise. Because of all the noise, it is very difficult to get potential customers to read your materials. You must have a strategy that goes well beyond printed materials. Here are some of the top strategies we use: • Allocate 3 percent or less of your expected sales to print advertising. • Allocate another 3 percent to direct-mail piec es that go to highly selected potential custom ers on your list (see above). • Have a great website and social media presence that articulates your comparative advantages. • Use online videos to communicate your advan tages. • Talk to your target customers, ideally by visit ing their operations. You’ve heard the phrase that the best fertilizer is the owner’s boot print. Well, the best sales strategy is your boot print on your customer’s ranch. Most ranchers get few visitors. One of their greatest joys is to show you their place and herd. Your goal is to be a good listener. You must learn the key motivators that will help you earn their business. Don’t bombard them with your sales pitches. In fact, it’s best not to bring them up unless asked on the first visit. Remember, a major goal of your marketing strat egy is to build relationships through all you do. How do you close the sale? In sales, you seldom get unless you ask. You have to ask for the business. If asking is highly uncomfortable, then it’s generally a sign you have not built enough rela tionships. When you ask, be prepared for a “no” answer. Usually that is their way of saying, “I still don’t understand or believe in the advantages you are offering.” Good salespeople know the road to a “yes” is paved with “no’s.” If your advantages match the potential cus tomer’s needs, don’t give up, just double down on your future efforts to establish more relationship and gain their trust. If you practice these proven strategies, you will have success selling cattle to ranchers in the information age. TL
22 | THE LEDGER
Made with FlippingBook - Online magazine maker